Almost no product comes unpackaged, so there’s no way to overlook it. Sometimes the packaging speaks loudly and does a lot of the marketing for you. However, many companies still don’t push hard enough, which sometimes hinders their marketing game.
If you’re concerned about your product packaging, we’ve listed some surprising facts about product packaging that make them stand out, which will also help you make yours unique.
Bubble wrap was invented by mistake
It is said that Alfred Fielding, engineer, and Marc Chavannes accidentally invented bubble wrap while trying to create 3D wallpaper. The bubbles were designed to add texture to the walls. However, it is used for something totally different now. The bubbles created for the texture provide excellent travel support.
Coca-Cola is the first product sold in a package
Coca-cola has one of the most iconic packaging to date. His signature bright red color makes him stand out in a crowd. Although the branding and theme changed over the years, it wasn’t always the same.
When it started to be sold, they sold it in pharmacies. Then John Pemberton decided to package his drink differently. He packed it in a glass bottle, sealed it with a metal cap and added a paper label. Since then, it has evolved a lot until this date.
Later, many other brands followed the trend and started adding personalized touches to their product packaging. It’s not hard to do but it has a big impact. For example, if you’re using simple boxes or packaging and don’t want to overdo it, you can get creative with your ribbon and add a custom ribbon. Using Custom Ribbon is very trendy now. As it is one of the best ways to add identity to your product, more and more brands are leaning into it.
The first product to have a plastic container was milk
Milk was the first product to arrive in a plastic container. Dairy companies began adopting waxed paper containers for bottling their milk in the early 1940s. However, the sixties saw a massive increase in the use of plastic containers for product packaging. This was made possible thanks to the development of polyethylene, a strong but light material. Many products today, including food, beverages, cosmetics and cleaning products, are packaged in plastic containers.
The Coffee Smell We All Love Could Be Wrong
According to studies, coffee has one of the most seductive scents in the world. Companies are aware that part of what makes their product so enticing is its aroma. But the problem is that when packaged in glass bottles or even plastic bags, the aroma may not be as intense as they would like. But for a product like this, they want to captivate the customer as soon as they open the lid.
As a result, companies tend to use a particular type of synthetic fragrance. It is sprayed under lead just before sealing the jars. As a result, we are captivated as soon as the pot is opened. It is very interesting to see how companies no longer rely solely on our visions; rather, they try to please us with more meaning.
The inspiration behind the barcode is a cereal box
The inventor of the bar code, Norman Woodland, was trying to develop an automated system for reading information. He had the brilliant idea of using a sequence of machine-readable tapes of varying widths. He couldn’t finish his creation until he observed a store employee scanning a cereal box.
He then thought that products could be scanned with barcodes in supermarkets. Today, barcodes are used in stores like supermarkets and bookstores, airports, and many other places where computers need to scan automatic data.
The first cardboard box was created in England
England produced the first cardboard box in history. It was used to ship goods and was created from paper that had been glued together. Prior to this, many companies shipped their goods in drums and barrels. However, cardboard boxes quickly gained popularity because they were lighter and less expensive to manufacture.
Cardboard boxes are still often used to ship goods today. They can be manufactured to meet product requirements and are available in various sizes and shapes. Cardboard boxes are also good for the environment as they can be recycled.
The right packaging can reduce environmental waste
It is estimated that packaging contributes around one third of all solid waste generated worldwide. For this reason, companies must use recyclable and environmentally friendly packaging materials.
Plastic bottles can be recycled to create new plastic bottles; for example, cartons can be made into new ones. Companies can thus contribute to reducing the annual production of waste. It is an excellent idea to favor the purchase of products packaged in recyclable and sustainable packaging materials. This will reduce packaging waste.
Zero waste packaging is not a scam
From the name, most people assume it is a scam. Many companies offer this concept. Shampoo bars can be a zero waste product, while shampoo bottles produce a lot of plastic waste.
If you’re talking about unique packaging ideas, cosmetics company Lush deserves a mention. While most companies use bubble wrap as protective packaging, Lush uses edible packing peanuts. Although not its main purpose, it does the job and is harmless to consume. It makes you more interested in the company and shows that it is biodegradable and good for the environment.
These are some of the interesting facts about the product packaging industry. You can implement them while designing your product packaging and make it as eye-catching as the brands mentioned above.