Augmented reality brings ordinary product packaging to life


App monetization platform Displai leverages augmented reality and smartphone technology to transform ordinary product packaging into interactive video-enabled packaging, opening the door for brands to engage consumers.

“We’re thrilled to launch Displai – it’s an exciting opportunity for brands to engage their customers right from the product packaging,” said Dave Chaffey, Founding Partner of Displai.

How it works
Smartphone users scan product packaging, activating an augmented reality experience that seamlessly overlays video content, animation, images and clickable links as if they were part of the packaging.

According to Displai, the concept is similar to Facebook filters, which allow users to change the appearance of their face, by superimposing an augmented reality mask.

“It’s an absolute spectacle for consumers,” Chaffey said. “It’s such a fascinating experience – the product they hold in their hands comes to life. Jaws literally drop.

“It allows brands to create connected experiences that stand out, meaning that get more people to notice, try and buy products. And ultimately, it helps build engagement and deeper connection — the foundations of great brands,” Chaffey said.

Accessible technology
While augmented reality has been around for a few years, it’s out of reach for most businesses.

“We believe this is the first truly accessible solution for product packaging,” Chaffey said. “The platform makes it easy for brands to connect virtual experiences to their products.”

“It can be set up and activated on millions of products in days and will even work with products currently in supermarkets and on home kitchen shelves.”


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