Continente launches the “Fora da Caixa” initiative to improve product packaging


Portuguese Retailer Continente threw the “Fora da Caixa” (Out of the Box) initiative, which will allow customers to suggest improvements in the packaging of the retailer’s own-brand products.

Customers can submit their ideas on the Continente Plástico Responsável (Responsible Plastics) website.

A jury will evaluate the ideas submitted until January 17 and award baskets of products to the 10 best ideas.

The winning idea, determined by the public via online voting, will be implemented in stores and the winner will receive a Yämmi 2 XXL food processor.

The ‘Fora da Caixa’ page also offers information on the measures already implemented by Continente in the packaging of products.

“Transition to a circular economy”

Ana Alves, Commercial Director of Private Labels at Sonae MC, said: “’Fora da Caixa’ was born because we know that accelerating the transition to a circular economy in packaging is only possible with commitment. and the participation of all. We hope to receive many ideas. and take them to stores.

“In recent years, we have made several changes to our packaging to reduce weight, eliminate unnecessary materials, improve recyclability and incorporate recycled materials; we believe that with consumers we can make a difference.

Read more: Sonae in Portugal reports 32.5% increase in third quarter profits

Ana Trigo Morais, CEO of Sociedade Ponto Verde, added: “The ‘Fora da Caixa’ project brings together two absolutely current and relevant components: innovation in packaging and communication and awareness on the subject, closely and collaborative with citizens.

“An informed and enlightened consumer will have an increased engagement and participation in packaging recycling and we believe that this initiative of Continente also stands out for its innovation and its ability to mobilize for the issue of sustainability in the value chain of packaging. “

By 2020, Continente has achieved an annual reduction in the use of virgin plastics of more than 4,200 tonnes.

In addition, the retailer has replaced 50 tonnes of low-recyclable plastic with other materials that are easier to recycle, such as PET, in its products.

© 2021 European supermarket magazine. Article by Dayeeta Das. For more packaging news, click here. Click on register for ESM: European Magazine of Supermarkets.


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