Yes, you don’t see it. This is a Kellogg’s Dior Saddle Bag, but no, the French luxury goods brand has not partnered with the grain company for an exclusive collaboration.
The illustrated bag is the product of an Italian duo’s recycling efforts combined with craftsmanship.
And while recycled bags have been fairly common for quite some time with brands like Freitag making items from recycled truck tarps, this Italian pair has taken recycling to another level – the brand level of luxury.
On their Instagram account (@ camera60studio), you’ll see bags with familiar iconic silhouettes – think the Hermes Kelly bag, the Dior satchel, and the Louis Vuitton trunk.
What is remarkably different from their branded counterparts, however, is the materials they are made from and the prints that appear.
Therefore, what you will see is a Dior saddle made from a package of Kellogg’s cornflakes with the green rooster and a Kellogg’s K to replace the usual metal D ornament. This particular silhouette appears to be the pair’s favorite given that there is also a Nike and Oreo version of the same design on their account.
The debut Fendi baguette is also reinterpreted with the familiar golden bows of the McDonald’s brown bag. And it’s sturdy with enough room to carry two cheeseburgers and a side of fries, with a bit of room to spare.
Considering the detailed construction of these bags, it’s no surprise to learn that the faces behind camera60studio have worked in the fashion industry, with an emphasis on bags and accessories. Both are from Italy and Chiara Rivituso is a model and product developer, while Matteo Bastiani is a technical consultant who creates prototypes.
More than a simple project to amaze people with their creations, for the duo, their efforts are “to communicate our vision of a more sustainable environment”, they shared in a interview with Vogue.
They also do not limit their work to food packaging. Some of the bags are made from packaging from fashion brands as well as Amazon. While their Instagram account only dates back to 2019, the duo started making these unique bags a few years ago. “We wanted to bring the details of handcrafted leather goods into everyday objects,” shares Rivituso.
But it wasn’t until after the Covid-19 lockdown in Italy that the couple started making more bags and sharing them on social media. And although they are not for sale, the duo have shared models and short videos on how to make some of the bags they shared.
TV host Jazmin Reyes from the Philippines is one of those people who used her notes to make her own Krispy Kreme saddle bag or what she calls a “Diornut saddle bag”.
For Rivituso and Bastiani, they hope to promote a more sustainable mindset to the public as well as brands with their efforts. As for us, we can’t wait to see what iconic bag they’ll adopt in an upcycled version soon.