American coffee and bakery brand Dunkin ‘Donuts is set to introduce new product packaging this month.
The company will be showcasing colorful tumblers, donut boxes, MUNCHKINS donut hole treat boxes, Box O ‘Joe and napkins at restaurants nationwide. The products will also be available in all US stores by the end of this month.
Dunkin ‘US Marketing Director Tony Weisman said, “Our new look represents both our heritage and our evolution as a brand that fuels optimism and makes America run with great coffee, donuts and Moreover.
“What better time than the start of a new year to bring our new look to our coffee cups and packaging, and to introduce new energy to our restaurants and our fans. ”
“Our new look represents both our heritage and our evolution as a brand that fuels optimism.”
The company partnered with creative and branding agencies Jones Knowles Ritchie, BBDO New York and Arc Worldwide to develop the new branding.
The move is part of the company’s plans, announced in September of last year, to unveil a new brand identity with the aim of “transforming itself into the premier on-the-go beverage brand.”
During the announcement, Dunkin ‘said it will feature the new brand on its packaging, advertising, website and social media channels. He also mentioned that he kept the colors and font of his pink and orange logo.