European Fresh Food Packaging Market to Reach $4,890.6 Million by 2026 | VISY, BALL CORPORATION


European fresh food packaging market

Europe Fresh Food Packaging Market by Food Type, Product Type and Material: Opportunity Analysis and Industry Forecast, 2019-2026

PORTLAND, OR, USA, July 29, 2022 / — Packaging has now become an indispensable part of our daily lives. The main requirement for packaging is to protect food products from external influences and damage while maintaining a high level of freshness and taste. Food packaging helps delay product spoilage, retain processing benefits, extend shelf life, and increase and maintain food quality and safety. Advances in food packaging play an important role in food logistics to maintain freshness. However, the increasing need for packaging technology to balance food protection with critical issues including material and energy costs, increasing environmental and social awareness, eliminating waste solids and strict pollutant regulations is the need for an hour. The design and construction of packaging plays a major role in determining the shelf life of a food product. Therefore, the right selection of packaging materials and associated technologies plays a vital role in maintaining product quality and freshness during storage and distribution. Materials traditionally used in food packaging include paper and cardboard, textiles, wood and plastics. Additionally, different varieties of plastics have been introduced in soft and rigid forms. Convenience plays a key role in choosing fresh food packaging. Features such as handling, ease of access, ease of disposal; Product visibility and resealability play a key role in material selection.

The European Fresh Food Packaging Market size was valued at USD 3,718.2 Million in 2017 and is projected to reach USD 4,890.6 Million by 2026, registering a CAGR of 3.1% from 2019 to 2026. Vegetable segment is leading in terms of fresh food packaging market share in Europe and is expected to maintain its dominance throughout the forecast period.

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European countries have seen a high demand for fresh fruits and vegetables due to the paradigm shift towards the organic variant and the introduction of packaging that improves shelf life. In 2018, fruit and vegetables accounted for 14% of the total value of agricultural production in the European Union. According to Eurostat, fruit and vegetables are leading agricultural products in European countries, with an annual production value exceeding €57 billion in 2018, with vegetables leading the market. Europe has set up a global support system, in particular through the regulatory framework, to strengthen regional production and support players in the agricultural sector. Increase in the production of fresh food along with favorable government standards which increases the growth of the fresh fruits and vegetables market which in turn is driving the growth of the fresh food packaging market in the region.

Nowadays, consumers are more concerned about their health and direct their preference towards healthier, tastier and fresher vegetables. The industry is undergoing drastic changes, with consumers focusing on more exotic, tasty and value-added products, and fresh smart packaging is playing an important role in speeding up the supply chain so that products can be delivered in better terms.

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The European fresh food packaging market is segmented on the basis of food type, product type, material type and country. Based on the type of food, the market is categorized into fruits, vegetables and salads. Based on product type, the market is studied in flexible film, roll, bag, sack, flexible paper, corrugated board, wooden case, tray, and clamshell. On the basis of materials, the market is categorized into plastics, wood, paper, textile, and others. The European fresh food packaging market is studied in Spain, UK, France, Italy, Russia, Germany and Rest of Europe.

Key players in Europe fresh food packaging market analysis include Sonoco Products Company, Hayssen, Inc., Smurfit Kappa Group, Visy, Ball Corporation, Mondi Group and International Paper Company.

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Key Findings from the European Fresh Food Packaging Market:

The plastic segment was the largest contributor to the European fresh food packaging market in 2018 and is expected to grow at a robust CAGR during the forecast period.
The clamshell and flexible paper segment is expected to grow with an above-average CAGR during the forecast period
In 2018, by product type, corrugated boxes accounted for around 11.5% of the fresh food packaging market share in Europe and are expected to grow at a CAGR of 2.7%.
The consumption of rigid packaging materials is expected to be around 1,674 KT by the end of the forecast period at a CAGR of 2.7%.
In 2018, depending on the country, Italy accounted for a leading market share and is expected to grow at a CAGR of 3.3% throughout the forecast period.
Rest of Europe accounted for about 28.6% of the market in 2018 from a growth perspective, France and Rest of Europe are the two potential markets, which are expected to witness robust growth during the forecast period . At present, these two segments represent 41.5% of market share.

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