The Dutch dairy cooperative FrieslandCampina is investing in a new PET line at its production plant in Aalter.
This is the company’s third PET line in Belgium and is part of its sustainable development program “Nourishing a better planet”, presented at the end of 2020.
The company said it was “meeting increased demand for sustainably packaged dairy products” with the investment.
It will mark the next step in FrieslandCampina’s sustainability strategy and present opportunities for business growth, the company noted.
The second PET line was announced last year and made the group the first dairy producer in Belgium to introduce 100% recyclable (rPET) bottles.
The dairy cooperative awarded this decision its first “Packaging and Labeling” award in the category of innovative packaging and packaging materials.
Jeroen Van de Broek, Managing Director of FrieslandCampina Belgium and France, said: “The new line in Aalter is part of our long-term sustainability policy along the entire chain, from grass to glass: on the farm, in our production facilities and for our packaging. . In addition, this investment is also in line with our stated ambition to ensure that 100% of our packaging is recyclable or reusable by 2025.”
Transition to PET
The investment will enable FrieslandCampina milk and cream producers to switch from HDPE bottles to PET bottles made from recycled materials.
The dairy cooperative will deploy a more environmentally friendly attached lid or cap that will remain attached to the bottle to prevent waste.
The current investment confirms the strategic importance of the Aalter site as FrieslandCampina’s European hub for shelf stable dairy beverages.
Local brands, such as Campina, Joyvalle, Fristi and Cécémel are produced at the plant, as are Chocomel – for the Netherlands and other markets – and the dairy brand Yazoo, for the UK.
Thanks to this investment, the dairy brand Debic will also be added to the portfolio for Europe and Asia in the future.
© 2022 European supermarket magazine – your source for the latest packaging news. Article by Conor Farrelly. Click on subscribe register for ESM: European Supermarket Magazine.