The packaging is what makes products grab our attention. You will often buy something because you liked the box or go for the most attractive case when choosing between two unfamiliar items.
This trend can be of benefit to you as a business. Think of the box as part of your marketing strategy and as a way to communicate your business values.
Let’s take a look at the essential factors in choosing the ideal personalized packaging for the items you are selling.
Material and durability
We will start with a pragmatic aspect. In addition to communication with the customer, your packaging should be practical and travel well. The details depend on what you’re selling, but it’s helpful to consider these things, especially if your products are bulky or fragile.
When it comes to your boxes, here’s a quick guide to the best applications of commonly used materials:
- Cardboard – excellent for printing, best used for retail products, food and cosmetics.
- Corrugated – strong and flexible, ideal for fragile or bulky items, shipping boxes and products.
- Plastic – light and economical, suitable for storing food.
- Sealed aluminum bags – highly adaptable, excellent for tea, coffee and clothing.
Of course, the list goes on in reality. Consider this as a starting point for your deliberations.
Using environmentally hazardous materials is a terrible practice, and it will cast a negative light on your business. If possible, incorporate green materials into your design.
Fortunately, there are many sustainable packaging options for you to choose from, and they aren’t bothersome or cost a fortune either.
Finally, if your product requires specific labeling, incorporate it into your overall design. That way, it doesn’t seem like an afterthought or detracts from its overall appearance.
Know your audience
When creating a product, you need to put your tastes aside and think about what your audience would like the most. The same goes for the packaging.
To design customer-centric boxes, you must first understand your target demographic.
Project your client
Well-developed customer personalities facilitate the design process. Once you’ve created one, you can use it as a reference while making small aesthetic decisions.
Developing a customer personality isn’t that difficult if you’ve been in the business for a while. Know who you are selling to and what they like to see. Then, think about what emotions you want to evoke with the audience and create a personalized package that matches that idea.
Note: If you are new to the market, you will not have developed a target audience yet. In this case, use other companies in your niche as a benchmark.
A little manual
Of course, determining the details depends on your company’s products, message, marketing campaigns, and budget. While no two companies will go through the same process, we can offer some general advice.
Most importantly, start with your product. After all, that’s the purpose of packaging design, and he has to adapt it and sell it. Answer the following questions:
- Is the packaging physically suitable for my product?
- Do the aesthetics match what I’m selling?
- Is there any sense of my brand on this box? Will customers recognize it?
- Do I send a message with this packaging?
If you don’t have the skills or a design expert on your team, hire a third party to prepare the artwork.
For example, see the offer here to see how much you would get from such a service. It may seem unnecessary to outsource this part of the manufacturing process, but once you understand how much of an impact this can have, it becomes apparent that getting it right is important.
Finally, when posting your final creation, don’t be afraid to receive feedback and act on it. Don’t stick with the original idea if it doesn’t work – customers will get used to a new design, especially if it’s better.
In a word
As you can see, there are a lot of things to consider when choosing the right packaging.
Still, the challenge is worth it when you recognize how much this can do for your business image. Plus, when you’re done with the process and your design is on the market, it does the rest of the work for you. Do not pass up this opportunity.