Swiss supermarket chain Migros plans to expand the use of its M-Check sustainability rating scale to assess the sustainability of product packaging.
Until now, M-Check has been used to assess animal welfare and climate compatibility, the retailer noted.
M-Check provides information on the sustainability of products, including all 250 Migros own brand SKUs, enabling customers to shop more sustainably.
Products are checked and rated against various sustainability criteria on a scale of one to five.
If a product receives a five-star rating, it is considered excellent in terms of sustainability. However, if it only gets one star, there is still a long way to go.
From now on, the sustainability of product packaging will be assessed based on factors such as material, weight and packaging cycle (percentage of material recycled and recycling after use).
The M-Check parameters were developed in collaboration with external partners, including carbotech AG and Empa (Federal Laboratory for Materials Testing and Research).
Independent third-party partners, such as the treeze life cycle assessment company for climate and the Bern University of Applied Sciences for Agriculture, Forestry and Food Sciences (HAFL) for animal welfare, act as guarantors for the assessments. .
Migros expects that by the end of 2022 packaging assessment will be available for more than 300 SKUs.
The Swiss group recorded growth in its core retail business for the whole of 2021, with its convenience, discount and healthcare segments being the main growth drivers.
© 2022 European Supermarket Magazine – your source for the latest packaging and design news. Article by Branislav Pekic. Click on subscribe to subscribe to the ESM: European Supermarket Magazine.