Nostromo launches new packaging for canned tuna

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Nostromo, Gruppo Calvo’s Italian canned fish brand, has introduced a new packaging featuring Real Peel technology.

The ‘Apri gira facile’ tuna can comes without an inner rim so the tuna can be inverted directly onto the plate without the aid of a fork, eliminating product waste, reports daily The Republic.

Created following input from a consumer panel, the new box also contains a reduced amount of oil (about 15 grams less), but the amount of tuna remains unchanged.

Three out of four consumers do not consume the oil in cans of tuna and at least 37% say they throw it away, the report notes.

Another novelty is the introduction of a flexible aluminum lid that allows safe and easy opening of the packaging.

Investment

The new packaging required a complete overhaul of the production process at the Carballo factory near La Coruña, Spain, for which the company invested 30 million euros.

Significant investments have also been made for the transformation of industrial equipment and machinery in order to integrate all the necessary quality controls into the process.

The “Apri gira facile” products meet the sustainability objectives of the group’s “Responsible Commitment” program, according to which 100% of the tuna used in its range will come from responsible and sustainable fisheries by 2025.

After an initial trial phase in which “Apri gira facile” was marketed in Spain under the “Vuelca Fácil” label, the new packaging will gradually be rolled out to the rest of the markets in which Gruppo Calvo operates.

In Italy, the first product to implement the novelty is Tonno Nostromo for olive oil.

© 2022 European supermarket magazine. Article by Branislav Pekic. For more packaging news, click here. Click on subscribe register for ESM: European Supermarket Magazine.

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