Tesco is set to remove packaging from a range of its most popular bakery products in a bid to remove 33 million pieces of plastic each year.
The move to its UK stores will affect items such as loaves of bread, donuts and breakfast bakeries.
Also removing the equivalent of 120 tonnes of packaging per year, major distributors’ in-store bakery bread ranges will be sold in bulk, but a paper bag will be optional for customers on request.
Donuts will now be sold in fully recyclable paper bags with a glass window and croissants and pain au chocolat will also be packed in recyclable paper bags, each with a small plastic window.
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“Many of our customers remember the days when bakeries used far less plastic and we want to go further and faster in eliminating plastic where alternatives are possible,” said Sarah Bradbury, director of the quality of the Tesco group, at The Grocer.
“We are really pleased to have been able to make this change in our in-store bakeries, as part of our plastic reduction plans without compromising freshness and quality.”
This is part of Tesco’s 4Rs (remove, reduce, reuse, recycle) strategy as it seeks to encourage suppliers and customers to use less packaging and recycle more where possible.
Last month, the Big 4 grocer launched a trial with a selection of major toothpaste brands, seeking to save 680 tonnes of cardboard a year.
In partnership with brands such as Colgate, Oral B, Sensodyne, Aquafresh and Corsadyl, the initiative will do away with the cardboard box in which toothpaste products are typically packaged and sold.