UEFA and Just Eat today announced that for the first time biodegradable food packaging will be used at a major football match in the UK. In collaboration with Notpla, all food outlets will have biodegradable packaging covered in seaweed during the UEFA Women’s EURO 2022 Final at Wembley Stadium on Sunday 31 July.
This collaboration supports the transition to circular economy food and drink practices with the aim of producing the first zero waste to landfill UEFA final by 2024, and aligns with UEFA circular economy policy which aims to integrate the 4Rs framework (Reduce, Reuse, Recycle, Recover) across all operations to minimize football’s impact on the environment and drive resource efficiency and cost savings by 2030.
The cardboard food packaging, supplied by Just Eat, that will be used in the final is made from tree and grass pulp with no synthetic additives and is lined with seaweed to be water and grease resistant . This innovative seaweed-lined packaging is both recyclable and home compostable, and will biodegrade in 4-6 weeks, just like fruit.
Additionally, UEFA and Just Eat are working with Veolia, Wembley Stadium’s asset management partner, to ensure the packaging will be separated for further processing in an anaerobic digestion plant to generate electricity. renewable. This digestion plant processes food waste and other organic materials to produce enough renewable electricity to power approximately 6,500 homes per year.
The sustainable packaging will also be used at the Just Eat Fan Festival in Trafalgar Square from July 23-31, as well as the Hot Takes Live event on Saturday July 30.
Michele Uva, Director of Football and Social Responsibility at UEFA
“The circular economy is an important pillar of UEFA’s 2030 Football Sustainability Strategy. Working with Just Eat to assess aspects of a food and drink circularity pilot at the world’s biggest women’s domestic competition game is an important step in UEFA’s efforts to minimize football’s impact on the environment and promote resource efficiency and cost savings. Drawing on best practice from Just Eat and other stakeholders, we’re putting together a practical guide to help us achieve zero plastic and food waste – within UEFA, at FIFA events UEFA and in collaboration in European football.
Jaz Rabadia, responsible business and sustainability manager at Just Eat Takeaway.com
“Using our global sponsorship partnership with UEFA is an ideal way to showcase this sustainable packaging initiative within the football industry, giving Just Eat the chance to pilot and test new innovations with football fans. We are committed to using our scale and influence to create a more sustainable future for the food delivery industry and we are thrilled to see this come to life at a sporting event of such magnitude. .
We are committed to using our scale and influence to create a more sustainable future for the food delivery industry and we are thrilled to see this come to life at a sporting event of such magnitude.
UEFA too recently signed a sustainability-focused memorandum of understanding with the United Nations Economic Commission for Europe.
For more information on UEFA’s role in creating a more sustainable future, click on here.