Wana Brands is launching an innovative AR experience for the cannabis brand’s new product line that harnesses the power of web-based augmented reality (WebAR).
DENVER, COLORADO, USA, March 31, 2022 /EINPresswire.com/ — The forward-thinking team at Wana Brands worked with August Allen to launch an innovative AR experience for the cannabis brand’s new product line that will leverages the power and accessibility of Web-Based Augmented Reality (WebAR). By scanning the QR code on the packaging, consumers are presented with immersive 3D animations allowing them to select and brilliantly interact with the new Live Rosin Watermelon Slushy, Tropical Smoothie, Citrus Sorbet and Berry Gelato gummy flavors.
Wana is the first edibles company in North America and the first edibles brand to bring its packaging to life using AR technology. The AR experience was developed by August Allen with exceptional compatibility between iOS and Android devices. Consumers can simply raise their smartphone to scan the QR code. Once activated, audiences are presented with a surreal user experience that promotes Wana’s new line of solvent-free mined live resins.
Bold, detailed and colorful 3D animations surround the user with fun and interactive educational content to drive engagement. These interactive features include a 360-degree view of 3D gummies floating around which participants can pop unique and playful sounds and a terpene wheel that will take you to individual immersive flavor experiences.
In addition to 3D interactive content, the experience also features key calls to action to share the experience, view product bundle details, or watch the YouTube video.
August Allen has integrated Google Analytics into this experience, including in-depth user engagement and geolocation analytics. This gave Wana direct access to key engagement metrics such as number of users, amount of views, average length of experience, and click-through rates.
This impressive, one-of-a-kind web-based augmented reality experience was developed by August Allen.
Discover the experience for yourself.
Scan the QR code or go to https://augustallen.com/wana-ar (Best viewed on a mobile device)
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